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Showing posts from March, 2021

What should you consider when writing content for a multilingual website?

  A multilingual website is an essential part of an international growth strategy. With digital marketing and advertising agencies under ever-increasing pressure to deliver quality content and stay culturally relevant, here we discuss writing content for multilingual website. Research shows that more than 1 billion of the 1.7 billion people who use Facebook speak a language other than English and that 82% of consumers are more likely to buy a product if it’s marketed in their native language. So, what should you consider when writing content for a multilingual website? In sales and marketing language is one of the most powerful instruments. When you need your content to be used across a variety of regions and to accurately reflect your marketing messages, you need to consider the following: Localised content brings more exposure Your multilingual website could have all the elements to be successful overseas, but if you are trying to communicate only in English, people who spe